NAME THE BEAR
Missoula International Airport
This campaign was commissioned by the Missoula International Airport in order to receive a fun, interesting way to inform passengers about the ongoing construction through naming the beloved stuffed bear through public voting. I wrote out the rules, designed graphic content, and facilitated the submission and voting period.
KATE SPADE AUDIT
Mock Social Media Campaign
This mock campaign is a brand audit and consultation for kate spade new york and their current social media strategy. The document includes my suggestions, editorial calendar, and sample posts. This was used as a final project for my social media management class.
Mock Social Media Consultation
This mock campaign is a comparison between Away luggage and Hartmann luggage, with a deep dive in how to improve Hartmann's social media strategy. This was used as a final project for a copywriting class.
User Experience Consultation
This presentation was given to Davis Smith, CEO of Cotopaxi as a user experience consultation on what they could improve regarding their Questival events. This presentation won the BYU Experience Design Case Competition in 2016.
CORPORATE SOCIAL MEDIA
NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS - SALT LAKE CITY
While I currently do not manage these accounts, I conducted a brand consultation and internship to boost engagement by 30% in one quarter.