CAMPAIGNS

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NAME THE BEAR

Missoula International Airport

This campaign was commissioned by the Missoula International Airport in order to receive a fun, interesting way to inform passengers about the ongoing construction through naming the beloved stuffed bear through public voting. I wrote out the rules, designed graphic content, and facilitated the submission and voting period.

KATE SPADE AUDIT

Mock Social Media Campaign

This mock campaign is a brand audit and consultation for kate spade new york and their current social media strategy. The document includes my suggestions, editorial calendar, and sample posts. This was used as a final project for my social media management class.

HARTMANN LUGGAGE

Mock Social Media Consultation

This mock campaign is a comparison between Away luggage and Hartmann luggage, with a deep dive in how to improve Hartmann's social media strategy. This was used as a final project for a copywriting class.

COTOPAXI CONSULATION

User Experience Consultation

This presentation was given to Davis Smith, CEO of Cotopaxi as a user experience consultation on what they could improve regarding their Questival events. This presentation won the BYU Experience Design Case Competition in 2016.

 

CORPORATE SOCIAL MEDIA

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MISSOULA INTERNATIONAL AIRPORT

For Missoula International Airport, I manage Facebook ads, Instagram posts, and customer direct messages.

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NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS - SALT LAKE CITY

While I currently do not manage these accounts, I conducted a brand consultation and internship to boost engagement by 30% in one quarter.